01 The challenge
Balance the Vitality brand’s natural positioning with the energy and appetite appeal expected from a mainstream breakfast product.
Back to portfolioPROJECT 13 / 16
Vitality Corn Flakes.
Food Packaging Design
Packaging / Brand Identity
A bright breakfast-cereal pack that combines natural brand cues, strong shelf visibility and clear nutritional communication.
- Client
- Vitality
- Industry
- Breakfast Cereals
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Food Packaging
- Brand Identity Design
- Graphic Design
- Print Design
01 THE PROJECT
I designed the packaging for Vitality Corn Flakes, creating a fresh and energetic visual system aligned with the brand’s focus on balanced everyday nutrition. Green communicates natural quality and vitality, while the bright yellow field connects directly to corn and creates strong shelf visibility. Bold typography, clear whole-grain messaging and appetising cereal imagery establish an effective hierarchy, making the product and its key benefits immediately recognisable.
02 The approach
I paired the established green identity with a yellow corn-led field, bold naming, benefit messaging and a large serving image.
03 The design response
The result is an energetic and approachable cereal pack with immediate category, ingredient and brand recognition.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Packaging design
- 02Food packaging
- 03Visual hierarchy
- 04Benefit communication
- 05Print-ready artwork