01 The challenge
Express the indulgent caramel flavour while keeping the established brand mark dominant and the small-format pack easy to read.
Back to portfolioPROJECT 12 / 16
Frische Popcorn.
Caramel Popcorn Packaging Design
Packaging / Brand Identity
A warm, flavour-led packaging concept designed to make caramel richness and product quality instantly visible.
- Client
- Frische Popcorn
- Industry
- Food & Snacks
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Food Packaging
- Brand Identity Design
- Graphic Design
- Print Design
01 THE PROJECT
I created the packaging design for Frische Popcorn’s Caramel Popcorn, developing a warm and indulgent visual direction around its caramel-coated flavour. The bold red brand mark ensures immediate recognition, while golden tones, caramel swirls and detailed product imagery communicate taste and texture at first glance. A clear information hierarchy keeps the brand, flavour and key product details easy to identify, giving the 70 g pack a distinctive and appetising shelf presence.
02 The approach
I built the composition around golden colour cues, caramel swirls, detailed popcorn imagery and a direct hierarchy from brand to flavour and weight.
03 The design response
The final pack presents a rich, appetising product story while maintaining clear recognition and practical retail communication.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Packaging design
- 02Food packaging
- 03Visual hierarchy
- 04Product imagery direction
- 05Print-ready artwork