01 The challenge
Balance the strength and weight expected from a premium tequila with a celebratory, social personality—without allowing the illustrative concept to become visually chaotic.
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Tres Hermanos.
Brand Identity & Label Design
Packaging / Brand Identity
Tres Hermanos translates the idea of three close friends into a distinctive premium spirits identity. Three illustrated skulls form the central narrative and give the label an immediate, memorable signature.
- Client
- Tres Hermanos
- Industry
- Alcoholic Beverages
- My role
- Brand Identity, Packaging & Label Designer
- Services
- Brand Identity
- Packaging Design
- Label Design
- Illustration
- Graphic Design
01 THE PROJECT
I created the brand identity and bottle label for Tres Hermanos, a premium tequila concept whose name represents three close friends united like brothers. Three illustrated skulls became the central symbol of their bond, supported by bold typography and Mexican-inspired ornamental details.
02 The approach
I built the identity around a three-skull emblem, then controlled the energy through a structured shield, expressive typography, a restricted colour system and Mexican-inspired ornamental bands.
03 The design response
The finished label combines bold character, premium detail and a clear story of friendship, creating a recognisable presence across the bottle and closure.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Brand identity
- 02Custom emblem
- 03Bottle label
- 04Closure graphics
- 05Presentation visuals