01 The challenge
Build a recognisable master-brand presence while allowing shoppers to distinguish five flavours instantly in a visually crowded snack category.
Back to portfolioPROJECT 02 / 16
Tado’s Chips.
Multi-Variant Potato Chips Packaging Design
Packaging / Brand Identity
A bright, energetic packaging family for five 80 g potato-chip flavours, designed around a dominant circular brand mark and a simple, repeatable product hierarchy.
- Client
- Tado’s Chips
- Industry
- Food & Snacks
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Food Packaging
- Visual Identity
- Graphic Design
- Print Design
01 THE PROJECT
I designed a five-variant packaging system for Tado’s Chips, covering Ketchup, Paprika, Pizza, Sour Cream and Salted flavours. The oversized yellow-and-blue brand mark creates immediate recognition, while bold pack colours and flavour-specific ingredient imagery make each variant easy to identify. A consistent hierarchy across the 80 g range keeps the product family unified and gives it a bright, energetic and highly visible shelf presence.
02 The approach
I made the brand mark the primary visual anchor, assigned a strong pack colour to each flavour and paired every variant with direct, appetising ingredient imagery.
03 The design response
A unified product family with consistent typography and structure, clear flavour navigation and strong visual impact across the complete range.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Five flavour variants
- 02Master packaging system
- 03Flavour colour coding
- 04Print-ready artwork
- 05Presentation visuals