01 The challenge
Differentiate five fragrances quickly on shelf without fragmenting the master brand or allowing ingredient imagery to overpower the product name and key information.
Back to portfolioPROJECT 01 / 16
Plus Liquid Soap.
Multi-Variant Packaging Design
Packaging / Brand Identity
A cohesive five-variant packaging family covering Natural Olive, Almond Milk, Lavender, Coconut Milk, and Milk & Honey. The system was designed to feel modern and approachable while preserving the visual recognition already established by Plus.
- Client
- Plus
- Industry
- Personal Care
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Label Design
- Visual Identity
- Graphic Design
- Print Design
01 THE PROJECT
I developed a refreshed packaging system for Plus Liquid Soap across five fragrance variants while remaining faithful to the brand’s established identity. The design combines a modern, elegant and approachable structure with ingredient-led imagery and clear colour coding. Each variant is immediately distinguishable while the complete range remains cohesive and clearly part of the Plus family.
02 The approach
I retained the core Plus brand signature, created a repeatable label architecture and used ingredient-led colour and imagery as a controlled navigation system across the range.
03 The design response
The final system gives every fragrance its own clear personality while maintaining consistent logo scale, typography, information hierarchy and product-family recognition.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Five packaging variants
- 02Front-label system
- 03Variant colour architecture
- 04Print-ready artwork
- 05Presentation visuals