01 The challenge
Express regional authenticity without making the labels feel dated, and organise several similar red products so that each recipe remains easy to identify.
Back to portfolioPROJECT 10 / 16
Rondi Traditional Spreads.
Multi-Variant Packaging Design
Packaging / Brand Identity
A heritage-led packaging family for four traditional vegetable spreads, designed to communicate homemade character while remaining clear, coordinated and recognisable at retail scale.
- Client
- Rondi
- Industry
- Food & Traditional Spreads
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Food Packaging
- Label Design
- Graphic Design
- Print Design
01 THE PROJECT
I designed the packaging system for Rondi’s traditional spread range, including Ajvar, Spicy Ajvar, Ljutenicë and Pingjur. The concept combines clear product hierarchy with Balkan-inspired textile motifs, hand-drawn ingredient illustrations and warm red-and-cream tones.
02 The approach
I paired a clean central information panel with illustrated ingredients, traditional textile motifs and coordinated patterned lid covers to build a distinctive family language.
03 The design response
The result balances authenticity and shelf clarity, giving all four recipes a consistent Rondi signature while preserving their individual product names and ingredients.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Four label variants
- 02Packaging system
- 03Ingredient illustrations
- 04Lid-cover pattern
- 05Print-ready artwork