Egzon
Konjuvca Independent designer
& brand strategist
EGZON KONJUVCA
Independent designer
& brand strategistFerizaj, Kosovo
Back to portfolioPROJECT 11 / 16

Chopix Snacks.

Multi-Product Packaging System

Packaging / Brand Identity

A flexible snack-packaging family that unites different product formats and flavours under one bold, recognisable Chopix identity.

Client
Chopix
Industry
Food & Snacks
My role
Packaging & Visual Identity Designer
Services
  • Packaging Design
  • Food Packaging
  • Brand Identity Design
  • Graphic Design
  • Print Design
The thinking behind it
Chopix popcorn packaging range
Chopix popcorn packaging range01 / 02
01 THE PROJECT

I developed a cohesive packaging system for Chopix across its Popcorn and Crispis snack ranges. A strong red-and-white master brand creates immediate recognition, while blue, red and orange flavour fields distinguish Salted, Sweet Chilli, Chicken Drums, Hot Chilli Taco and Paprika Tornado variants. Clear typography and product-led imagery keep every pack energetic, appetising and easy to navigate on shelf.

01 The challenge

Create clear differentiation across popcorn and shaped-snack variants without losing the recognition and consistency of the master brand.

02 The approach

I established a fixed red-and-white brand block, then used flavour-specific colour fields, prominent product imagery and a consistent hierarchy across every pack.

03 The design response

The resulting system feels varied at flavour level yet unmistakably unified as Chopix, with strong shelf impact and fast product recognition.

Chopix Crispis multi-variant packaging range
Chopix Crispis multi-variant packaging range02 / 02
02 DELIVERED SYSTEM

The complete
picture.

  1. 01Multi-product packaging system
  2. 02Popcorn packaging variants
  3. 03Crispis packaging variants
  4. 04Flavour colour coding
  5. 05Print-ready artwork