01 The challenge
Build a compact symbol and wordmark that stand out in a competitive rental market while remaining clear at both small and large scales.
Back to portfolioPROJECT 16 / 16
ANVi Rent a Car.
Logo & Visual Identity Design
Brand Identity
A modern mobility identity designed to feel dynamic, dependable and immediately recognisable across physical brand touchpoints.
- Client
- ANVi
- Industry
- Mobility & Car Rental
- My role
- Logo & Brand Identity Designer
- Services
- Logo Design
- Brand Identity Design
- Graphic Design
- Signage Design
- Apparel Branding
01 THE PROJECT
I designed the logo and visual identity for ANVi Rent a Car, creating an angular symbol that communicates direction, movement and speed. A vivid orange gradient paired with deep navy gives the brand an energetic but reliable character, designed to work consistently across uniforms, vehicle-related applications, signage and promotional materials.
02 The approach
I combined directional geometric forms with bold typography and a high-contrast orange-and-navy palette to express movement and confidence.
03 The design response
The final system gives ANVi a strong, versatile signature that translates cleanly across apparel, vehicle environments and signage.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Logo design
- 02Visual identity
- 03Colour system
- 04Apparel branding
- 05Signage applications