01 The challenge
Create a friendly, highly visible mark that works at every size and keeps a busy retail environment recognisable and consistent across many physical and digital touchpoints.
Back to portfolioPROJECT 08 / 16
MEXER.
Retail Brand Identity Design
Brand Identity / Print & Display
A scalable identity system designed for the pace and variety of a retail market chain—from large storefront signage and aisle navigation to staff uniforms and small digital icons.
- Client
- MEXER
- Industry
- Retail & Supermarkets
- My role
- Logo & Brand Identity Designer
- Services
- Logo Design
- Brand Identity
- Retail Branding
- Brand Guidelines
- Graphic Design
01 THE PROJECT
I designed the logo and visual identity for MEXER, a retail market chain. The custom symbol transforms the initial M into a compact, friendly and recognisable brand signature. A bright blue system and clean typography create consistency across stores, uniforms, vehicles, bags and digital applications.
02 The approach
I simplified the initial M into a compact symbol with a soft container, paired it with a clear wordmark and developed repeatable blue-and-white applications for the full retail ecosystem.
03 The design response
The identity functions as a complete retail toolkit, unifying store environments, team apparel, transport, shopping materials and digital use around one memorable signature.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Logo system
- 02Brand guidelines
- 03Store signage
- 04Staff-uniform system
- 05Retail and transport applications