01 The challenge
Differentiate three variants without weakening the master brand, while integrating mandatory product warnings and technical information into a controlled front-of-pack hierarchy.
Back to portfolioPROJECT 07 / 16
Exit Cigars.
Three-Variant Packaging System
Packaging / Brand Identity
A structured three-variant packaging system designed to make EXIT immediately recognisable while giving Blue Ice, Green Mint and Yellow Sun a clear place within the same family.
- Client
- EXIT
- Industry
- Tobacco Products
- My role
- Packaging & Visual Identity Designer
- Services
- Packaging Design
- Visual Identity
- Graphic Design
- Print Design
- Production Artwork
01 THE PROJECT
I developed a cohesive packaging system for EXIT heated cigarettes across three variants: Blue Ice, Green Mint and Yellow Sun. The design preserves a strong master-brand identity while using controlled colour coding, flavour-specific naming and a consistent geometric language to differentiate the range.
02 The approach
I used the EXIT wordmark as the dominant anchor, built a consistent perspective-line motif and assigned one focused colour to each variant across the same structural layout.
03 The design response
The completed range maintains strong brand continuity, clear variant recognition and a production-aware information structure across all three packs.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Three packaging variants
- 02Master layout
- 03Variant colour system
- 04Production artwork
- 05Presentation visuals