01 The challenge
Create a symbol that communicates precision and strength, works in demanding physical environments and remains clear across uniforms, machinery and large-format applications.
Back to portfolioPROJECT 05 / 16
FT Bau AG.
Logo & Visual Identity Design
Brand Identity / Print & Display
A direct, industrial identity for a Swiss construction company, centred on a compact FT monogram designed to remain recognisable from small safety applications to large construction-site signage.
- Client
- FT Bau AG
- Industry
- Construction
- My role
- Logo & Brand Identity Designer
- Services
- Logo Design
- Brand Identity
- Graphic Design
- Signage Design
- Print Design
01 THE PROJECT
I designed the logo and visual identity for FT Bau AG, a Switzerland-based construction company. The custom monogram combines the letters F and T into one compact, architectural symbol, creating a clear and recognisable brand signature.
02 The approach
I merged the initials F and T into a forward-moving geometric mark and paired it with a sturdy wordmark and a controlled red and deep-navy application system.
03 The design response
The resulting identity is compact, practical and scalable, giving FT Bau AG one consistent signature across every major construction touchpoint.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Custom FT monogram
- 02Primary logo system
- 03Workwear applications
- 04Site signage
- 05Large-format advertising