01 The challenge
Create a memorable specialist brand that communicates surface renewal and works convincingly on industrial equipment, vehicles and signage.
Back to portfolioPROJECT 15 / 16
Eclips Auto Refinishing.
Logo & Visual Identity Design
Brand Identity
A sharp automotive identity built around transformation, precision and the visual idea of an eclipse.
- Client
- Eclips
- Industry
- Automotive Refinishing
- My role
- Logo & Brand Identity Designer
- Services
- Logo Design
- Brand Identity Design
- Graphic Design
- Signage Design
- Typography
01 THE PROJECT
I designed the logo and visual identity for Eclips, an automotive refinishing specialist. The name is adapted from ‘eclipse’: the internationally recognised C was retained instead of the Albanian K, while the final E was removed to create a shorter, sharper and more distinctive brand name. The open circular form surrounding the wordmark represents an eclipse, transformation, motion and the renewal of a vehicle’s surface. The identity was designed for workshop equipment, paint booths, signage and branded applications.
02 The approach
I developed a shortened name, a technical wordmark and an open circular device that expresses eclipse, motion and transformation.
03 The design response
The resulting identity is compact, distinctive and highly adaptable across both close-detail applications and large-format workshop branding.
02 DELIVERED SYSTEMThe complete
The complete
picture.
- 01Logo design
- 02Visual identity
- 03Typography system
- 04Signage applications
- 05Workshop branding